A New School Prospectus for Earl Mortimer College
At The School Print Company, we’ve been working closely with schools across the UK for over 25 years, creating beautifully designed print materials that help schools present themselves with confidence and clarity. One of our most recent and rewarding projects was the development of a new school prospectus for Earl Mortimer College in Leominster, Herefordshire.
This exciting collaboration brought together our professional photographers, experienced copywriters, and expert print specialists to produce a compelling, visually striking brochure that reflects the unique character and ethos of the college. In this blog post, we’re taking you behind the scenes of this project - from our initial visit to the final printed product.
Understanding the School’s Vision
Every school has its own story to tell, and one of the first steps in our prospectus design process is to listen. Earl Mortimer College prides itself on being a forward-thinking, inclusive and supportive learning environment. With strong community links and a clear educational ethos, the school wanted a prospectus that reflected its commitment to academic excellence, pastoral care, and pupil development.
Our team met with school leaders to understand their key messages, visual identity, and what makes Earl Mortimer College such a special place for pupils and families alike. These conversations laid the foundation for everything that followed, from photography to design and written content.
Capturing the College Through Photography
A prospectus is more than just words on a page—it’s about showing parents and prospective pupils what life is really like at the school. That’s why professional photography plays such an essential role in all of our projects.
Our team visited Earl Mortimer College to carry out a comprehensive photography session. We spent a full day touring the campus, capturing vibrant classroom scenes, interactions between staff and pupils, specialist subject areas, and the stunning outdoor spaces that surround the school.
We believe authentic, high-quality imagery is key to any successful school prospectus. Our photographers worked discreetly to capture real moments: a science experiment in action, a drama rehearsal taking place, pupils reading together in the library. These candid snapshots help tell the story of the school in a way that words alone simply can’t.
Crafting the Right Message
Alongside the photography, our writers worked to develop bespoke copy that reflects the school’s values, achievements, and aspirations. We collaborated closely with the senior leadership team at Earl Mortimer College to ensure the tone, content and structure aligned with their communication goals.
The result was a series of engaging, well-structured sections covering everything from the school’s curriculum and pastoral care to its facilities, enrichment opportunities and community ethos. We wrote about the school’s modern learning environment, dedicated staff, and commitment to helping each child achieve their full potential.
We also highlighted the school's approach to personal development and student voice - two areas where Earl Mortimer College excels. By keeping the language accessible and aspirational, we ensured that the content speaks directly to parents and guardians considering the school for their child.
A Design That Reflects the Brand
The design of the new prospectus reflects the college’s brand identity, incorporating the school’s logo, colours and typefaces. Our graphic design team created a fresh, contemporary layout that makes great use of white space, bold headings and clean lines - giving the brochure a professional yet friendly feel.
Each section is clearly defined, and the brochure’s flow guides the reader naturally through the college’s ethos, academic offer, and community values. We made sure to balance visual and textual content, allowing the beautiful imagery to shine while keeping information easy to digest.
The prospectus was designed not only to provide information but also to evoke the atmosphere of the school - welcoming, vibrant and aspirational.
Quality Print That Leaves a Lasting Impression
At The School Print Company, we take pride in delivering a finished product that looks and feels premium. For Earl Mortimer College, we used high-quality paper stocks and advanced printing techniques to ensure the prospectus stands out for all the right reasons.
The brochure was printed on silk-coated stock to give it a soft, elegant finish, with matte lamination on the cover to protect it while maintaining a smooth texture. This durable cover ensures the prospectus can be handed out at open evenings, posted to prospective families, and still look professional after repeated handling.
We also offered the college multiple binding options and helped them choose the format that best suited their distribution needs and budget. The end result is a durable, visually stunning brochure that staff are proud to hand out.
Why a School Prospectus Still Matters
In an increasingly digital world, some may ask whether a printed prospectus is still relevant. Our experience says yes - absolutely.
A printed school prospectus offers a tangible, lasting impression. It’s something that parents can take away, browse through at home, and refer back to when making that all-important decision about where to send their child.
For Earl Mortimer College, their new prospectus acts as both an informative guide and a powerful marketing tool. It helps position the college as a school of choice within the region, showcasing everything from academic strengths to enrichment opportunities and community engagement.
The School Print Company: Supporting Schools Across the UK
This project is just one example of the work we do at The School Print Company. For over two decades, we’ve partnered with primary, secondary and special schools across the UK - helping them communicate more effectively with prospective families through expertly crafted printed materials.
We don’t just design prospectuses - we also produce:
School Exercise Books (with a wide range of rulings and customisation)
School Promotional Items such as pencil case sets (like the ones we recently created for All Saints College in Belfast)
Each product is created with the same attention to detail, quality, and care.
Let’s Talk About Your Next Project
Whether you’re looking to refresh your current school prospectus, launch a rebrand, or simply improve your printed communications, we’d love to help. Like with Earl Mortimer College, we’ll guide you through the whole process - from planning and photography to copywriting, design and print.
For enquiries or to view more examples of our work, please visit our website or get in touch directly.
Tel: 07722 238832
Email:
Web: www.theschoolprintcompany.co.uk
Final Thoughts
Working with Earl Mortimer College on their new school prospectus has been a true pleasure. The finished brochure is not only visually stunning but perfectly aligned with the school’s vision and values. It’s a testament to what can be achieved when great design, professional photography, and high-quality print come together in service of education.
At The School Print Company, we’re proud to help schools like Earl Mortimer College share their story with the families who matter most.
