Your school prospectus is one of the most powerful tools for showcasing your school’s ethos, achievements, and unique qualities. It’s often the first impression prospective parents and students will have of your school, so it needs to stand out. At The School Print Company, we’ve helped countless schools design and print brochures that capture attention and make a lasting impact. Here are our top 10 tips for creating an eye-catching school prospectus brochure.

1. Define Your Message

Before diving into design, clarify the key messages you want to convey. Consider what sets your school apart. Is it your academic excellence, state-of-the-art facilities, or inclusive environment? A clear focus ensures your prospectus communicates a strong and cohesive narrative.

2. Use Professional Photography

High-quality, professional photographs are essential for showcasing your school’s facilities, activities, and students. Candid images of students learning, participating in sports, or enjoying extracurricular activities add authenticity and vibrancy. At The School Print Company, we recommend using a mix of action shots and well-composed group photos to tell a compelling visual story.

Also Read: Our School Photography Service

3. Keep It Visually Engaging

A visually cluttered prospectus can overwhelm readers. Use clean layouts, consistent fonts, and a harmonious colour scheme that aligns with your school’s branding. Highlight key information with bold headers and call-out boxes to guide the reader through the content.

4. Emphasise Your School’s Unique Identity

Your school logo design, motto, and colours should feature prominently in the design. These elements not only reinforce your school’s identity but also create a sense of pride. If you need assistance with branding, The School Print Company can help refine your logo and ensure it integrates seamlessly into the design.

5. Include Testimonials

Parents and students value hearing from others who have experienced your school firsthand. Incorporate testimonials from current pupils, alumni, and parents to build trust and provide genuine insights into what makes your school special.

Also Read: A selection of School Prospectus Print Testimonials

6. Make It Easy to Navigate

A prospectus should be easy to read and navigate. Use a clear table of contents and logical sections, such as:

• Introduction and welcome message
• Curriculum and academic achievements
• Extracurricular activities
• Facilities and resources
• Admissions process

Numbered pages and clear headings help readers quickly find the information they’re looking for.

7. Highlight Academic and Extracurricular Successes

Prospective families want to know how your school supports academic achievement and personal growth. Include data on exam results, university placements, and notable alumni. Don’t forget to showcase extracurricular offerings such as music, sports, or arts programs. Use statistics, charts, and vibrant images to present this information effectively.

8. Choose Quality Printing

Your school prospectus isn’t just about content—it’s also about how it feels in the reader’s hands. The choice of paper, finishes, and binding can make a big difference. Opt for high-quality materials and consider options such as:

• Glossy or matte finishes for a polished look.
• Laminated covers for durability.
• Spot UV or embossing to highlight key elements like your school logo.

At The School Print Company, we specialise in producing prospectuses that not only look stunning but also feel premium.

Also Read: Professional Print Solutions for School Prospectus Brochures

9. Include a Call-to-Action

Your prospectus should encourage prospective families to take the next step. Include clear calls-to-action, such as:

• Visiting your school’s website.
• Booking a tour or attending an open day.
• Contacting the admissions office.

Make sure to include up-to-date contact details and any relevant QR codes for quick access to online resources.

10. Keep It Sustainable

Sustainability is a key consideration for many families. Show your commitment to the environment by printing your prospectus on eco-friendly paper and using sustainable inks. At The School Print Company, we offer environmentally responsible printing options without compromising on quality.

Why Choose The School Print Company?

Designing and printing a school prospectus is no small task, but it’s one that we excel at. The School Print Company offers a full range of services, from initial concept and design to professional printing. Here’s why schools across the UK trust us:

• Expert Design Team: Our designers understand the education sector and know how to create visually appealing layouts that align with your school’s ethos.
• High-Quality Printing: We use state-of-the-art printing techniques to ensure your prospectus looks and feels premium.
• Custom Solutions: Whether you need a traditional brochure or something more creative, we tailor our services to suit your needs.
• Eco-Friendly Options: We’re committed to sustainability, offering recyclable materials and eco-friendly printing methods.

Conclusion

An eye-catching school prospectus brochure can make a lasting impression on prospective families and help your school stand out. By focusing on professional design, high-quality photography, and thoughtful content, you can create a prospectus that reflects your school’s identity and values.

At The School Print Company, we’re passionate about helping schools communicate their unique story. Whether you need assistance with design, printing, or both, we’re here to support you every step of the way. Contact us today to start creating a prospectus that inspires and impresses.