Supporting School Open Evenings with High-Impact Print: Our Work with Our Lady of the Magnificat MAC
At The School Print Company, we understand how important first impressions are in education. For prospective parents and students, an open evening is often the first real opportunity to experience a school’s ethos, values and ambition. Every detail matters — from how information is presented to how confident and welcoming the environment feels. That’s why professionally designed and printed materials continue to play a vital role in school marketing and communications.
We were delighted to recently work with a new group of schools within a Multi Academy Company, Our Lady of the Magnificat MAC, supporting St Benedict’s Catholic High School with printed materials for a key open evening event. Our brief was to design and produce high-quality printed products that would engage prospective parents, clearly communicate the strengths of the school, and reflect both the school’s identity and the wider MAC vision — all within a very tight turnaround.
Understanding the Brief: Print That Works Under Pressure
Open evenings are often planned alongside the many day-to-day demands of school life, and timelines can be challenging. For St Benedict’s Catholic High School, the open evening date was fixed, and there was no room for delay. Our role at The School Print Company was to move quickly while maintaining the high standards that schools and academy groups expect.
The brief focused on creating a 32-page prospectus brochure, supported by branded banners and signage, that would work together to create a positive, professional experience for visiting families. From initial concept through to final delivery, our priority was clear communication, efficient production and dependable delivery — ensuring everything arrived in time for the open evening.
Designing and Producing a 32-Page Prospectus Brochure
The centrepiece of the project was a 32-page prospectus brochure designed specifically for St Benedict’s Catholic High School. A well-designed prospectus brochure is one of the most powerful tools a school can use during an open evening. It allows prospective parents to explore the school’s offer at their own pace and provides a lasting reference long after the event has finished.
Despite the tight turnaround, we worked closely with the school to design a brochure that was both informative and visually engaging. The content was carefully structured to guide parents through the school’s story, including:
- The ethos and Catholic values of St Benedict’s Catholic High School
- Leadership vision and the role of Our Lady of the Magnificat MAC
- Academic strengths and curriculum overview
- Subject-specific pages showcasing learning opportunities
- Pastoral care, student support and enrichment activities
- Facilities, environment and admissions information
Each section was designed with clarity and readability in mind, using considered layouts, strong typography and high-quality imagery. The result was a prospectus brochure that felt professional, welcoming and reflective of the high standards the school upholds.
Showcasing Subjects and Strengths Through Print
One of the most important aspects of any school prospectus is how effectively it showcases the subjects on offer. Parents attending an open evening want reassurance that their child will have access to a broad, balanced and engaging curriculum.
Within the brochure, individual subject areas were given dedicated space to highlight key strengths, facilities and learning opportunities. Consistent design across these pages helped create a sense of cohesion, while still allowing each subject to communicate its unique character. High-quality print production ensured that colours, images and graphics were reproduced accurately, reinforcing a strong first impression.
Banners and Signage for a Seamless Open Evening Experience
Alongside the prospectus brochures, we also produced branded banners and signage to support the open evening itself. Clear signage plays a crucial role during events, helping visitors navigate the school confidently and creating a calm, organised atmosphere.
For St Benedict’s Catholic High School, the banners were designed to complement the prospectus brochure, using consistent branding, colours and messaging. This helped reinforce key themes throughout the evening and ensured a joined-up visual experience for prospective parents.
Importantly, these school banners and signage were produced and delivered within the same tight timeframe as the brochures, arriving in time for the open evening and ready to be displayed across the school.
Delivering on Time, Without Compromise
One of the key challenges of this project was the very tight turnaround. Schools rely on their suppliers to be dependable, particularly when deadlines cannot move. At The School Print Company, we are experienced in managing fast-paced projects without compromising on quality.
From final sign-off to print and delivery, our team worked efficiently to ensure that both the prospectus brochures and banners were produced to a high standard and delivered to the school on schedule. This reliability is something we pride ourselves on and is a key reason why schools and academy groups continue to work with us.
Consistent Branding Across MAC and School-Level Print
For Multi Academy Companies such as Our Lady of the Magnificat MAC, consistency across printed materials is essential. While each school has its own identity, there must also be a clear visual and values-based link to the wider MAC.
Throughout this project, we ensured that the design of the prospectus brochure and banners reflected both St Benedict’s Catholic High School and the MAC’s overarching branding. This approach helps build trust with prospective parents and presents a unified, professional image across all touchpoints.
Beyond Open Evenings: Exercise Books and Everyday Print
While open evening materials such as prospectus brochures, banners and signage are highly visible, everyday printed products also play a major role in shaping perceptions of a school.
Exercise books, for example, are used by students every day and are a powerful opportunity to reinforce branding, values and consistency across departments. Many schools choose to align their exercise books with the same design approach used in their prospectus brochures and signage, creating a cohesive visual identity from the first open evening through to daily classroom learning.
At The School Print Company, we support schools with both high-profile marketing print and essential everyday items, ensuring quality and consistency across the board.
Why High-Quality Print Still Matters
Despite the growth of digital communication, printed materials remain incredibly effective within education. A professionally designed prospectus brochure provides a tangible, trusted source of information that parents can revisit and share. Banners and signage enhance the open evening experience, while exercise books support consistency and pride throughout the school year.
Together, these printed products help schools communicate professionalism, care and attention to detail — qualities that matter deeply to families making important decisions about their children’s education.
Working with The School Print Company
Our work with St Benedict’s Catholic High School and Our Lady of the Magnificat MAC highlights what The School Print Company does best: supporting schools with reliable, high-quality print solutions, even when timescales are tight.
Whether you need:
- School Prospectus brochures
- Open evening banners and signage
- School Exercise books
- Or a complete school print solution
we work as a trusted partner, from initial concept through to final delivery.
If you’re planning an upcoming open evening or need printed materials delivered to a fixed deadline, The School Print Company would be delighted to help.
Get in Touch
Email:
Website: www.theschoolprintcompany.co.uk
Call: 01702 464150 or 07722 238832
