In the ever-competitive education landscape, a well-designed school prospectus is more than just a booklet—it's a vital communication tool that can shape first impressions and influence parental decisions.

Whether for an open evening, a direct mail campaign, or to hand out during school visits, your school prospectus plays a key role in showcasing your ethos, achievements, and personality.

At The School Print Company, we understand the importance of combining visual appeal with informative content. A beautifully printed prospectus reflects the quality and care a school puts into every aspect of its operation, from teaching to communication.

First Impressions Matter

Parents often form opinions about a school before stepping foot inside. A high-quality prospectus can help control that narrative. It allows you to present your school in the best light - highlighting your strengths, values, and unique approach to learning.

A prospectus should never be an afterthought. It's your opportunity to say, “This is who we are, and here’s why your child would thrive here.” When designed professionally, it adds credibility, communicates warmth, and builds trust.

Tailored to Your School’s Brand Identity

A good school prospectus must be a natural extension of your existing brand identity. That means careful alignment with your school’s logo, fonts, colours, and tone of voice.

At The School Print Company, we work closely with schools to ensure every element - right down to the spacing and colour palettes - matches your visual identity. We understand the importance of consistency across all marketing materials. Whether you're a modern academy or a traditional primary, your prospectus should echo the spirit and culture of your institution.

Our design team takes the time to incorporate your school logo and branding with precision, ensuring the final result is instantly recognisable and completely unique to your school.

Size and Shape: Customised for You

School prospectuses come in all shapes and sizes - and we mean that quite literally. From compact A5 booklets perfect for mailing to large, luxurious square or landscape formats ideal for open evening presentations, we offer a variety of options tailored to your needs.

Some of our most popular formats include:

• A4 portrait – The classic size, great for detailed content and visual layouts

• A5 portrait or landscape – More compact, perfect for brief overviews or mailing

• 210mm x 210mm square brochures – Modern, stylish, and highly visual

• Gatefold and concertina-style leaflets – A dynamic, engaging way to present information

We’ll help you decide on a format that works with your content and helps your school stand out.

Premium Materials for a Premium Feel

There’s a noticeable difference between a standard printed brochure and one that’s had real care and craftsmanship invested into it. That’s why we use only the very best paper and card stocks for all our school prospectus printing.

Whether you want a soft-touch feel with silk or uncoated stock or a bold and glossy finish, we have a wide range of materials to suit your vision and budget. Our premium stocks not only look fantastic, but they also feel luxurious to hold - leaving a lasting impression.

Lamination Options for Added Protection & Style

To ensure your prospectus continues to impress over time, we offer both matte and gloss lamination options. Lamination not only enhances the aesthetic of your brochure but also protects it from scuffs, moisture, and fingerprints.

• Matte lamination provides a smooth, sophisticated finish that feels soft to the touch. It’s perfect for schools wanting a modern, subtle look.

• Gloss lamination delivers a shiny, high-impact finish that enhances colours and adds vibrancy - ideal for more graphic-heavy designs.

Our team can guide you in selecting the best finish based on your school’s style and how the brochure will be used.

Professional Photography That Tells Your Story

Photos speak louder than words - and in a school prospectus, they are often the first thing a reader notices. That’s why we offer in-school photography services, capturing high-quality images of pupils, classrooms, facilities, school grounds, and activities.

Real, authentic photography of your students and staff gives your prospectus a genuine and relatable feel. Parents want to see what life is really like inside your school - and carefully curated images help tell that story in a way words alone cannot.

We aim to create a visual narrative that brings your school to life, helping parents to picture their child as part of your community.

Designed for Parents, Not Pupils

It’s important to remember that your school prospectus is aimed squarely at parents and carers, not students. That means the tone, content, and design should all speak directly to the concerns and priorities of families.

Parents want to know about academic performance, pastoral care, facilities, extracurricular opportunities, and your overall ethos. They’re also looking for reassurance that their child will be safe, happy, and supported.

We work with schools to make sure the content is informative, reassuring, and inspiring - while always keeping the audience in mind.

Why Work with The School Print Company?

With years of experience working with schools across the UK, The School Print Company is a trusted partner in producing outstanding, bespoke printed materials for the education sector.

Our services include:

• Full design, print and delivery of school prospectuses

• Support with content layout and proofreading

• Professional school photography

• Wide choice of formats, finishes and paper stocks

• Fast turnaround and competitive pricing

• Friendly, experienced account managers who understand schools

We pride ourselves on being approachable, reliable, and passionate about helping schools look their best.

Make Your Prospectus Work Harder

A well-crafted school prospectus can be repurposed for many uses:

• Handouts at open evenings and parent tours

• Inserts in welcome packs for new families

• Mailshots to prospective students in the local area

• Downloadable PDFs on your school website

• Digital versions for sharing via email newsletters or social media

Investing in a quality prospectus is not just about one event—it’s about creating a long-lasting resource that supports your school’s reputation and growth.

Ready to Refresh Your School Prospectus?

If you're thinking about updating or designing a brand-new school prospectus, we'd love to help. At The School Print Company, we offer a complete end-to-end service - from initial concept and photography to print and delivery.